The iPhone 5 has allowed Apple to regain the # 1 spot in the United States. Android has surpassed the Atlantic according to a study. Sales of phones were analyzed during the last 12 weeks.
In this study, the iPhone 5 has provided the first step of the podium at Apple in the United States. Today, Apple gets iOS with 48.1% market share, Android is still very close with 46.7%. The last time Google's system was overtaken by Apple, it was at the time of the launch of the iPhone 4S. Since Android was enthroned for several months at the first place. Analysts believe that the new iPhone will also allow Apple to get a percentage of market share record in the U.S., so it should exceed 49.3%. This trend is not widespread because the Google OS is the leader in Europe, today it represents 73.9% of sales in Germany and even 81.7% for Spain. But Apple highlights growth in several markets where its share reached 32.7% in the United Kingdom.
Difficulties in Europe
Analysts estimate that Apple has difficulties to win in Europe as more smartphones double the iPhone 5. The Galaxy S3 has achieved a very good performance and greatly exceeds the new terminal of Apple. Side of Italy, Microsoft is showing some growth with the Lumia range (610 and 800).
In the United States, this good performance is due to Apple's iPhone 5. The study indicates that the manufacturer has a real loyalty to the consumer level. 62% of people who already bought an iPhone the new model. Apple also recovered 13% of clients who were on Android and BlackBerry 6% came from.
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Nice post with awesome points! Can’t wait for the next one.
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