Windows Phone



Microsoft introduces its first commercial for Windows Phone , which will be broadcast on TV tonight: Invent the smartphone that suits you.

The media plan will generate more than one billion contacts from November 12 to:

  • A strong TV campaign of 9 weeks, starting on November 12 screens with a first spot marked "Discover the new Windows Phone", which will be followed by two other advertising copy featuring Florent Manaudou specifically and Cyril Lignac.
  • An online campaign (display, search and special operations) and press can work affinity with the target.
  • A poster campaign 4 × 3, digital and events to accompany the audience throughout the day.
  • 1400 screens deployed in railway stations, metro stations and shopping centers
  • 4 × 3 display in the largest stations in France
  • Microsoft Campus in Issy-les-Moulineaux dressed in the colors of the campaign in December

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1 comment for "Windows Phone"

  1. Nice post with awesome points! Can’t wait for the next one.
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