Mobile, the ultimate weapon to fight Google Plus Facebook?

just announced that it passed the one billion members. His new target? Japan and Russia, two great countries where the network has not really broken through. Google recently announced that its social network Google Plus now had 400 million accounts including $ 100 million of assets. The difference between the two is significant. Seeking to fill may take some time. A strategy would be to get Facebook on their land (friends, family) is unlikely to work. When we created the ecosystem and woven personal relationships on Facebook, the value in use of Google Plus is not sufficient to migrate from one to the other.

Therefore, if Google wants to try to counter Facebook, you will have to try another approach and in particular try to go on Facebook tickle weaknesses. And one of the main weaknesses of Facebook is mobile.

All experts agree that the future is mobile. It sells more smartphones than PCs and is expected to soon sell more tablets than smartphones. The emails are read on mobile and mobile traffic, as the case may represent up to 30% to 50% of traffic to a site.

With Android, Google does not depend on a partnership ...

In an article in last February dedicated to the weaknesses of Facebook , I stated that one of its major handicaps was the fact of not being "native mobile." And this is not the redemption of Instagram will change things: Facebook does not have its own mobile OS like Google or Apple. On this point Google is in a strong position against Facebook. Facebook is now on Apple mobile devices or Windows Phone, Android competitors, but one day partnerships may be terminated at any time without notice and probably (see what happened with Google Maps on iOS Apple ...). However, the next Google, Google Apps and more belong to the same group. This is also the only group that holds both a bone and a mobile social network.

Google now integrates Google Plus in all its products (we have seen recently with YouTube) to try to impose and make it essential. If PC is sometimes easier to copy and paste a link to share to Google Plus, click on the mobile sharing is the simplest and therefore can more easily send content to Google Plus.

The circles can be created on Google Plus fueled the buzz on the protection of privacy on Facebook. But to borrow a famous phrase, it was "Pschitt! ". However, on Android, organize its contacts with circles is very simple. And this is a feature that Facebook can offer, for lack of proprietary OS. With native integration on Android (which includes search, images, map, gps, email, chat, documents, videos, calendar ...), Google Plus is definitely a step ahead, difficult to fill for Facebook without its own OS ...

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