Google ... became a bank

When you have a little money in its coffers, and by providing free services to the world within a decade it becomes one of the largest market capitalizations in front of old industrial groups, what more logical to take his war chest in exchange for some minor interests?

This is what Google (you know, the search engine), which yesterday launched a new service in the UK test, designed to help entrepreneurs to invest in advertising ... Adwords.

According to a report in the Financial Times, the Google program will allow companies to take a line of credit in an amount between 200 and 100 thousand dollars (!) Per month to buy ads on Google AdWords. Because according to Google, the companies do not invest as much as they should in Adwords, which was already demonstrated by a test program similar loans in the U.S. last year.

Brent Callinicos, treasurer program manager, says that if Google does not do this to lose money, it is not about to make this activity "bank" a profit center. The program, which offers loans at a rate of 8.99% in the U.S. and 11.90 in the UK, however, provide a credit card and should be rapidly extended to other countries.

All contractors whose website is at the heart of the business know that Google is sparing no efforts to promote continuing its advertising Adwords: vouchers are distributed regularly to help test the service. Here is the full version of this incentive. Remains whether firms are able to borrow very relevant to the pub.

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