Facebook steps into e-commerce by launching its "Collections"

A new development in the form of revolution in Facebook ? The social network has launched a test on a new feature: Collections, which will allow brands and stores online to promote their products among the members of the site who can click directly to purchase.

Collections Facebook, which is displayed on a new page format, will offer three possibilities: "Collect," "Want" or "Like", comment and more. If you're a fan of a brand and that it is on the internet shop, its products will be displayed in your news feed. If you click "Collect" or Like "products so marked will appear on your timeline under the label" Products ", whereas if you click on" Want "they will fall into your wish list.

Of course, the dreaded viral mechanics will lock then: if you click on an object, it will start to spread on Facebook. If you "collect" an image, it will appear in the news feeds of your friends, and if you "likez" or "want", it will spread among the friends of your friends (who are not on Facebook not necessarily your friends, you know?). And for the market part, when you click "Collect", you can buy it, then. Facebook does not take commission for the moment but it will certainly change, given the great opportunity of profits that such functionality represents.

The test is currently limited to a few users in the U.S. and affects only a handful of brands, including Victoria's Secret or Fab.com, but if it is successful Collections Facebook would quickly spread to all users.
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